Introduction

Woocom Made Easy is a brand asset of HIC Global Solutions and a popular name in the WooCommerce to Salesforce Integration

To keep our brand image strong and distinctive, we’ve established guidelines for the design team and partners to use the logo correctly in all future campaigns. Let’s keep our identity intact and make sure it stands out!

We advise you to go through the document carefully while using our logo for all business purposes.

Brand Identity Guide

Thank You For Reviewing The Document

The guidelines in it will help us maintain graphic and message continuity, protect our logo assets, and build powerful, relevant messaging across a variety of platforms when used appropriately.

Why Is This Necessary?

Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully.

Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.

Brand Voice

Our corporate logo represents the value we bring to our organization and communicates the identity of Woocom Made Easy.

Our logo conveys that we are

  • Confident
  • Human
  • Contemporary

Brand Logo Types

The Woocom Made Easy logo comprises an impression of documents, the company name with the parent company’s name set in Poppins. The horizontal logo is the primary and should be used in most instances. The following are our corporate logos. You can use both the blue and the black backgrounds. Consider the size and contrast of the logo when designing it for legibility.

Correct Way To Use Logo

Incorrect Way

Guidelines

Brand Typeface

Primary Typefaces:

Aa
"Roboto", sans-serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

Secondary Typefaces:

Aa
Open Sans, Sans-Serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

Brand Color Palette

Primary

HEX: #7A0BD1

RGB: R 122, G 11, B 209

CMYK: C 34%, M 78%, Y 0%, K 18%

Secondary

HEX: #2274A5

RGB: R 34, G 116, B 165

CMYK: C 51%, M 19%, Y 0%, K 35%

Tertiary

HEX: #96F24D

RGB: R 150, G 242, B 77

CMYK: C 36%, M 0%, Y 65%, K 5%

HEX: #E7DFC6

RGB: R 231, G 223, B 198

CMYK: C 0%, M 3%, Y 13%, K 9%

HEX: #E9F1F7

RGB: R 233, G 241, B 247

CMYK: C 5%, M 2%, Y 0%, K 3%

HEX: #816C61

RGB: R 129, G 108, B 97

CMYK: C 0%, M 8%, Y 13%, K 49%

HEX: #1D2130

RGB: R 29, G 33, B 48

CMYK: C 7%, M 6%, Y 0%, K 81%

HEX: #7A0BD1

Tertiary Gradients

HEX:#2274A5

General Advisories

Do's

  • Always use the typeface mentioned in the guide
  • Ensure there is some spacing between the words
  • Keep the color palette the same as in the brand guide
  • In case of a partnership, leave adequate space between the logos and separate them with a dividing line or a +

Don'ts

  • Please do not re-create the logo
  • Overprint or obstruct any part of the logo
  • Add any kind of special effects to the logo
  • Distribute or otherwise make available our logos, marks, or assets
  • Use old versions or any other marks or logos to represent our brand
  • Do not modify or stretch the logo